SME100 CEO Academy: Module 5 - Sales Management

Course Synopsis

White Belt
Shogun Target
- My team’s result is my result
- My Job is to get my team to do what I can do or what I want them to do.

Goal Setting Fundamentals
- Revenue goals
- Personal goals
- Professional goals
- Activity goals
- No of leads, calls, appointments, potentials, follow-ups.

Sales Strategies
- Increase leads & enquiries
- Exhibitions
- Referrals
- Email marketing
- SEO strategies
- Social media (B2C)
- Workshops
- Seminars
- Networking
- Target new segment
- Target new era

Conversion strategies
- Understand client pain
- Closing skills
- Relationships
- Follow-up
- Justify with ROI
- Testimonials
- High persuasion
- Value selling

Shogun Action Plan
Participants will be given an action plan for them to go back to the workplace to implement.